That was the question I asked myself when it was time to retire my old road bike. I wanted a high-end carbon machine for the Swiss Alps—something light, fast, and responsive. But I saw only mass-produced bikes with inflated price tags.
I didn't just want a bike; I wanted my bike.
That curiosity turned into an obsession. I spent months partnering with specialized carbon manufacturers and sourcing the finest groupsets from established manufacturers such as Shimano, SRAM, and Campagnolo.